LET ME GO · CATEGORY · TYPE
LetMeGo: telling a stranger their car is in the way, without a confrontation.
LetMeGo lets someone notify a vehicle owner that their car is blocking a path — without exchanging phone numbers or having an awkward face-to-face. Built for Richinnovations, a two-week sprint covering both the mobile app and the website.
- Engagement
- Design sprint
- Duration
- 2 weeks
- Scope
- Mobile app + website design.
- Year
- 2025
LetMeGo solves a small, universal annoyance: someone's car is blocking your path, and you have no way to reach them without becoming the person banging on windows in a parking lot. Richinnovations brought Edwin in to design the mobile app and website — a two-week sprint, straight to UI, with the product concept and functionality already decided going in.
The core idea was already set: let a stranger notify a vehicle owner without exchanging phone numbers, without confrontation, without either side having to feel exposed. That's a genuinely different design problem from most consumer apps — the entire product has to work for two people who don't know each other and may never meet.
No research phase — same shape as the Infinium engagement: two weeks, brief to screens. Mobile app and website both in scope, delivered in 2025.
The direction here didn't come from formal user research — it came from the founder's own experience with the problem. Anyone who's stood next to a blocked car in a parking lot knows the moment: it's hot, you're in a hurry, and the last thing you need is a clunky app standing between you and getting moving again.
Based on the founder's own lived experience with the problem, not formal user interviews or competitive research. A real source of insight, but a narrower one — worth naming honestly rather than presenting as broader research than it was.
The user is already frustrated before they open the app
Nobody opens LetMeGo in a good mood. They're blocked, often in the heat, often already late for wherever they were going. That emotional starting point became the design brief's real constraint: the app had to get out of its own way.
Friction reads as failure in this specific moment
A flow that would feel merely "a bit clunky" in a normal app reads as actively broken here, because the user has zero patience reserve left. Every extra tap, every unclear step, compounds a frustration that's already peaking — which made flow speed and clarity the design's real success metric, not feature completeness.
LetMeGo shipped and is live — covered by Mathrubhumi as a "Made in Kerala" product solving a problem every driver recognizes.
The app is published and available now, built by Richinnovations out of the K-SUM Technopark incubator in Thiruvananthapuram. Independent coverage from Mathrubhumi picked it up as a homegrown Kerala product tackling obstructive parking directly.
No usage numbers to report yet, but real, checkable proof of the thing existing and doing what it was designed to do — a working product covered by a Kerala news outlet, not a screen deck that never shipped.
The engagement ended when the two weeks did — screens delivered, no retainer with Richinnovations afterward. LetMeGo shipped and continues on as their product, built and maintained on their own from here.
Small app, one honest job — get out of your way.