MY OTHER APP · CATEGORY · TYPE
Myotherapp: campus events, filtered by what you actually want to learn.
College event listings mostly travel by word of mouth, WhatsApp forwards, and Instagram posts — which works until a campus has dozens of events running at once, at which point every poster starts looking like spam. Myotherapp replaces that with a feed built around the skills you actually want to acquire and where you study, plus certificates and badges to track what you've picked up along the way.
- Engagement
- Self-directed product — run on the uxbubble cadence (6 sprints)
- Duration
- ~3 months
- Scope
- Full product design (UX research through app UI) plus website design.
- Year
- 2025
College events mostly spread by word of mouth, WhatsApp forwards, and Instagram posts. That works at the scale of one college with a handful of events a year. It breaks down once you're looking across many colleges running many events at once — every poster starts to look like every other poster, and genuinely relevant events get lost in the noise as spam.
The real mismatch wasn't visibility, it was relevance. A student interested in, say, product design had no way to filter the noise down to events that actually matched what they wanted to learn — everything arrived through the same undifferentiated channel, regardless of fit.
Myotherapp was built to fix that: a feed matched to the skills someone wants to acquire and where they're based, plus certificates and badges to track what they've actually picked up. Not client work — a product built by a small team over roughly three months, run on the uxbubble cadence, six sprints end to end.
Three things shaped the direction: conversations with event organizers and student participants across several colleges, an early test of the visual design language itself, and a look at how existing event platforms handle discovery.
Based on conversations with organizers and student participants across multiple colleges — informal interviews, not a structured sample.
Posters weren't ignored — they were buried
Organizers and students agreed on the same thing from opposite sides: WhatsApp groups get flooded with event posters daily, and most get scrolled past. Instagram Reels didn't convert much better. The students genuinely interested in a given skill area weren't uninterested — they simply couldn't find the signal in that much noise.
The brutalist direction split cleanly by age, not by taste
An early brutalist visual direction tested strongly with current college students — the actual target audience — and noticeably less well with people over 25. Read as confirmation rather than a problem: it meant the design was speaking specifically to the audience it needed to reach, not diluting itself trying to please everyone.
Every competitor was a ticketing app. None were a skills companion.
Insider, BookMyShow, and similar platforms compete on discovery and transactions — find an event, buy a ticket. None of them frame themselves around what a student actually gains: skills, certificates, a record of what they've learned. That gap became Myotherapp's actual differentiator, not "another event app."
Three findings drove what got built: a feed sorted by skill instead of noise, a brutalist visual language aimed squarely at the audience that responded to it, and a badge-and-certificate layer that made the skills companion angle visible rather than implied.
Every one of the 1,000+ people who attended the launch fest used Myotherapp — ticketing for the event ran through the app alone.
This isn't a redesign, so there's no before-and-after to measure against, no prior version's numbers to beat. What there is: real, mandatory usage. Attending the fest meant going through the app, not just downloading it out of curiosity.
Ahead of that launch, usability testing and interviews had already pointed the same direction — people engaged with the product rather than tolerating it, which the fest then confirmed at real scale rather than in a testing room.
Myotherapp isn't client work — it's a product Edwin built with a small team, and unlike the other case studies here, it doesn't end at handoff. The public launch has happened, and development is ongoing: more colleges, more events, more of the skill-matching and certification system built out.
Still ours. Still building.